
Blogging for Fame....and Maybe Fortune
by
Mark Evans
on Wed 19 Apr 2006 07:44 AM EDT

To blog or not to blog, that is the question...but can you make money doing it? The
Wall St. Journal takes a stab at answering the question with a Q&A between Internet entrepreneur Alan Meckler and blogging entreprenuer Jason
Calacanis, who sold his Weblogs blog network to AOL for $25-million. The bottom line: if you have a blog (or a blog network) with a lot of traffic and good content, you can make money. As
Scott Karp points out this makes blogging no different than any other media property.
"In many ways, blogging is the new novel/screen play writing," Karp said. "At some point, everyone will be doing it, but only a handful of people will be any good at it and achieve any kind of lasting success by doing it."
The problem with "Can you making money from blogging?" - is it's the wrong question, albeit one many people have been raising. A more appropriate question is: "Why do you blog?". I suspect making money would be way down the list after things like: the opportunity to create a mini-global brand, the ability to communicate and share new ideas, a enjoyable hobby, etc. For a small handful of people and blog networks, there will be lots of money to be made but if blogging was all about money, there wouldn't be 35.4 million blogs around. Personally, I make about a $1 a day from AdSense but what I make in other ways - personal branding, new contacts, feedback from smart people, etc. - is invaluable. Hey, that sounds a lot like those
Mastercard Priceless ads!
For more insight into blogging for fame and fortune, check out
Thomas Hawk,
Gaping Void (a.k.a. Huge Macleod, who makes money from selling ultra-funny
business cards),
Stowe Boyd,
Duncan Riley and
Stuart MacDonald, who does a nice jog of articulating the benefits of blogging beyond the dough.
Update: Just thought I'd mention (shameless plug) that the
mesh conference will get into the significance and impact of blogging beyond the profit potential.